Top Chef and the Free Desserts

Last month I worked with the good folks at Arsonal, www.arsonalla.com, to create the final artwork promoting Bravo's new cooking show, "Top Chef Just Desserts". In addition to the usual magazine ads this campaign entailed a tie-in with the current Food Truck craze by hiring trucks in New York, Chicago and Los Angeles on the day of the shows premiere, September 15th. Basically the idea was that by following
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